DFL Sports Enterprises
AUDIO-VISUAL RIGHTS
SPONSORING & LICENSING
MEDIA & ADVERTISING
Global sales of Bundesliga and Bundesliga 2 rights from the 2009/2010 season onwards.
Sponsorships across the leagues and national and international licensing of the Bundesliga brand and group marketing rights of all 36 Bundesliga clubs.
Sales of advertising on league-own platforms (TV, online and print).
THE CORPORATE GOALS OF DFL SPORTS ENTERPRISES

  • Marketing of Bundesliga as a premium product
  • Generation and enhancement of revenue
  • Extensive one-stop communication solutions
  • Exploitation of potential synergies
  • Increase of brand awareness around the globe
  • Sustainable setup of in-house expert sales team
  • Comprehensive customer service

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