Bundesliga
DFL
13.01.2008 12:00:27
The managing directors of the DFL: Holger Hieronymus (acting CEO and sporting operations), Christian Seifert (CEO), Christian Müller (financing and licensing) and Tom Bender (marketing and communications, from left to right)
Professional football reports record earnings
The Bundesliga continues to plot a successful course, and the league's economic and social importance has been underlined by the publication of the 2008 Bundesliga Report, which the DFL Deutsche Fußball Liga GmbH presented in mid-March.
In the time period covered by the report (2006-2007 season), the 36 member clubs of the Bundesliga and 2. Bundesliga recorded record turnover of 1.75 billion Euros, which amounts to an increase of 15 percent over the previous season. The upbeat financial situation has also been affected by special items, such as the capital which the Clubs received from the 2006 World Cup surplus. All 18 Bundesliga clubs recorded post-tax profits; in the 2. Bundesliga a further twelve clubs also announced a rise.
The clubs and corporate entities also increased their equity base. The average equity ratio was 36.2 percent for Bundesliga clubs and 6.8 percent in the 2. Bundesliga. At the same time, Bundesliga clubs have used the positive results for the repatriation of committed assets. This enabled liabilities to be reduced by over 10 percent to under 600 million Euros. Additionally, professional football in Germany increased its importance as a factor in the job market, with more people employed than ever before. Latest figures show that the professional game in Germany employs 34,805 people in Germany, an increase of 2 percent.
The Bundesliga brand has been able to expand its position among the largest brands in Germany and, through forceful market dominance, it reached an awareness level of nearly 100 percent (99.5 percent in comparison to 99 percent the previous season), thereby achieving above-average image value. A key factor to the economic success of the Bundesliga remains the fans. 16.3 million spectators flocked to the stadiums, helping the Bundesliga and 2. Bundesliga to set a new record for the sixth time in succession. The proportion of female fans in attendance also increased, rising from 21 to 23% of all spectators.
The clubs and corporate entities also increased their equity base. The average equity ratio was 36.2 percent for Bundesliga clubs and 6.8 percent in the 2. Bundesliga. At the same time, Bundesliga clubs have used the positive results for the repatriation of committed assets. This enabled liabilities to be reduced by over 10 percent to under 600 million Euros. Additionally, professional football in Germany increased its importance as a factor in the job market, with more people employed than ever before. Latest figures show that the professional game in Germany employs 34,805 people in Germany, an increase of 2 percent.
The Bundesliga brand has been able to expand its position among the largest brands in Germany and, through forceful market dominance, it reached an awareness level of nearly 100 percent (99.5 percent in comparison to 99 percent the previous season), thereby achieving above-average image value. A key factor to the economic success of the Bundesliga remains the fans. 16.3 million spectators flocked to the stadiums, helping the Bundesliga and 2. Bundesliga to set a new record for the sixth time in succession. The proportion of female fans in attendance also increased, rising from 21 to 23% of all spectators.
Download:
Download the Bundesliga Report 2008 here! (PDF, 9.89 MB)










